Client's ambitionI want to go international
Gerrita Petter - P & O
Kruitbosch develops, manufactures, and sells the Cortina and Alpina bicycle brands, as well as bicycle parts and accessories, in the Netherlands and Belgium.
Conquering the German market
The Netherlands has been our family business’s market for 60 years. Belgium was added later, but we frequently received requests to expand to Germany. The good value-for-money makes Cortina and Alpina, our self-developed bicycle brands, appealing to German consumers. Our service lives up to German expectations as well. We have formulated the ambition to conquer the German market in the next few years.
Knowledge and experience
Following thorough market research and strategy definition, the plans were quickly formulated. We would launch the Cortina brand in Germany and quickly expand the product range. We spoke to numerous agencies to find our new employees. We chose Velde Groep for their experience and contacts in the German market, as well as their knowledge of SMEs.
Personality for a trendy brand
Mark Schuiveling from Velde Groep understood what we needed. He looked for candidates who could bridge the gap between the Germans and the Dutch. Not only did he look within the bicycle industry, his broad search also included things like the fashion industry. The end result was a candidate whose personality matches the trendy bicycle we will be launching in Germany.
Our new Business Development Manager has since started work in Northwest Germany. It is nice to have a German point of contact for our customers here. It is still early, but her network in the bicycle industry is already generating a pull effect. For that reason, we are now looking for a second account manager. This promising market is too big for just one account manager.
Candidate's ambitionI would like to take on a new sales opportunity
Karla Sommer - Business Development Manager
Back to a family business
I am from the bicycle industry, love developing new concepts, and am sporty. My dream job was to market a great bicycle brand with a marketing concept. After spending some time at an American company, I really wanted to work in a family business again. The culture suits me better. This was basically my dream job.
Room to be yourself
I had good personal contact with Mark Schuiveling from Velde Groep. I received good guidance and useful feedback, and felt listened to. I was given the room to be myself, and thus authentic, in an informal setting. It happened naturally.
A lot of self-confidence
The initial response from bicycle retailers is positive. I feel that the new brand is being taken seriously. Kruitbosch works with very result-oriented objectives, which I like. I have found my place and enjoy my work again. Even my family says that I have changed for the better. All this is a great boost to my self-confidence.