Recruiting and moving talent
Recruitment has undergone a major change in recent years. While in the past a newspaper without vacancy listings used to be unimaginable, you now only find a few vacancies in the Saturday morning edition. The possibilities of online recruitment are virtually limitless. Where most recruiters focus on the small pool of active candidates, Velde follows a different strategy. We also focus on latent searching candidates. We do this by distinguishing ourselves and surprising the candidate.
Recruitment with three cornerstones
At Velde, we base our recruitment on three cornerstones:
- Determination of the best message to move the candidate
- Analysis to discover where the target audience can be found
- Unique recruitment to reach the target audience
The truly talented candidates have plenty of options. To move them, you need to reach them with a message that triggers them. This is a combination of “what’s in it for me” and the feeling that you evoke as an employer: your Employer Brand. The assignment your new employee will go to work on is the most important trigger.
We start by finding the target audience for your vacancy with a thorough Velde Analysis. We have compiled all our data and lessons learned in a single OnRecruit database. This allows us to continuously analyse the data and react quickly to apply the lessons learned to the next campaign. We are also the only company in the Netherlands using LinkedIn Talent Insights. This tool allows us to request real-time data on the talent pool we will be focussing on.
The Velde Analysis gives us insight into where your talented candidates are located. Our marketeers then implement a unique recruitment strategy to reach active and passive candidates. The goal? Your vacancy has the widest possible reach and is seen by the right candidate.
Unique, tailor-made recruitment strategy
Equipped with knowledge from our thorough analysis, we create an appropriate recruitment strategy to reach the right candidate for your vacancy. We use a variety of recruitment channels that work together in synergy. The channels:
OnRecruit: a platform with which we compile and analyse all data relating to our recruitment efforts
LinkedIn Talent Insights: we request real-time data on the talent pool we will be focussing on.
Banner advertising: banner placement on popular news websites through a premium purchasing model. This helps us create a wide reach.
Social advertising: We place sponsored updates on Facebook, Instagram and Google AdWords, targeted at the audience selected for your vacancy.
LinkedIn: online vacancy placement with Job Slots.
Velde Match: targeted notification of candidates registered with Velde who match the profile.
Velde.nl: the vacancy is placed in our overview. We have around 1.2 million unique page views annually.
Vacancy video: an image says more than a thousand words. We make a brief vacancy video on location.
Velde Update: weekly newsletter sent to around 25,000 subscribers.
Sponsored job board: Indeed
Social media timeline placements: on both our and our consultants’ networks (LinkedIn, Facebook, Instagram).
Do you want to move, find and reach your future employee?
Contact us today. You can reach us by email, chat, phone or using the contact form below. You can even send us a WhatsApp.
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