this is your ambition

As soon as we start talking to you as a client, we ask questions to define your business ambition as clearly as possible. How do you make sure your organisation's ambition is clear enough to inspire the best candidates and trigger everyone inside and outside your organisation?

An inspiring ambition speaks about what you, as a company, want to do for your customers.

Vivanne Geurtz

concrete contribution to your ambition

Why is ambition so important? The best professionals in the world always have a choice. They choose organisations with inspiring ambitions—organisations in which they can make a clear contribution while also achieving their own ambitions. The greater the connection with your business ambition, the greater the effect of their contribution. To that end, we also ask all our candidates to think about their ambition and motivation.

beyond turnover and growth

In practice, many companies struggle to put their ambition into words. They often do not get further than "doubling turnover and growth". That says little about what your organisation wants to achieve in the world, but more about the results of getting closer to your ambition.

More importantly, turnover and growth hardly inspire others. An inspiring ambition speaks about what you, as a company, want to do for your customers. What do you dream of? What is your dot on the horizon? We are happy to help.